LEVI'S JEANS

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. Founded in 1853 by Levi Strauss, an immigrant from Bavaria, in San Francisco at the height of the California Gold Rush. What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women.